Tuesday, October 24, 2017

Content Management

What is a Content Management System?

A static website is built with HTML code and can only be updated by a trained web developer. In contrast, a website that uses a content management system (or CMS) can be edited, expanded and updated by regular users and administrators.

Why using a CMS?

 

Ease of use

The CMS will be designed in a way to ensure it is simple to handle and operate for regular and complex tasks alike. We appreciate that the majority of CMS users are not programmers and they don’t want to feel they are operating a tool for developers. We keep things clear, and to the point, and in addition provide on-going support.

Accurate content

Because each piece of content is only stored one time in a CMS, it can be reused throughout one or multiple documents. The CMS tracks every instance of content reuse and flags all instances when a change is made to ensure all appropriate instances are updated and consistent.

Secure content

User privileges are assigned, so only authorized people can access content with unique IDs.

 

Quick creation of new publications

Content can be searched, retrieved, and reused to create new products within minutes.

 

Search engine optimisation (SEO) friendly

Ranking well in major search engines like Google is critically important to the vast majority of our clients. Unless the CMS that powers a website is search engine optimisation (SEO) friendly it will be all but impossible to rank well in the all-important search results. One of the many advantages of working closely with our in-house search engine specialists is that we are able to constantly tweak the CMS used by our clients to ensure that it is ahead of the crowd when it comes to working with Google and other major search engines.

 

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